Be Clip-Worthy · Lesson 3 of 4 · 2 min

Set it up, then pay it off

A great clip is a tiny story: something is at stake, then it happens.

  • Say the plan out loud — "If I land this, we win" — so a clip makes sense to someone who wasn't watching.
  • React to the result, win or lose. Fails with a big reaction are often better clips than wins.
  • Running jokes and callbacks pay off over many streams — your community will want to share them.

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