Make Shorts That Travel · Lesson 1 of 5 · 2 min

Win the first two seconds

People decide whether to keep watching almost instantly. Start on the action.

• Trim the start so the Short opens right before the big moment — cut the build-up that only makes sense live.
• If the payoff needs context, put it in a caption instead of spending seconds on setup.
• Watch your first second on a phone: would you stop scrolling for it?

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