Make Shorts That Travel · Lesson 4 of 5 · 2 min

Short, sharp and loopable

Shorter usually wins. End on the punchline and let it loop.

• Cut everything that isn't the moment. If a second doesn't add to it, trim it.
• End right on the payoff — a clean loop keeps people watching it again.
• A quick zoom on the key moment adds punch without extra editing.

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